Just moments after the birth of his daughter, David Feder was faced with a frightening and potentially life-altering medical emergency. His newborn baby girl, Madeline, only 20 minutes old, suddenly stopped breathing. Although David had taken CPR just a few years prior, he still felt helpless and paralyzed. Fortunately, they were in a hospital with trained professionals and within minutes, a nurse performed the appropriate steps to start the infant’s breathing again. Baby Madeline’s life was saved.

David could not shake this terrifying experience. He asked himself, “What if I had not been in a hospital? Would I have known what to do to try to save my daughter’s life?” It was that instant that David committed himself to developing an infant and toddler safety device to help prepare him, his new family, and others to respond quickly and effectively in a medical emergency.

And so on that day, along with the birth of Madeline, the idea of SafetyMate was born.

Baby and Infant Emergency Instruction and First Aid Information
SafetyMate, Inc, located in Irvine, California first introduced innovative “talking first aid” refresher tools for the home in September 2008.